Neera, Dubai with Jean-Pierre Muller

Neera in Dubai offers a discreet haven of freedom with incredible dining concepts and world-class luxury experiences under a single roof. Spread over two floors, our 20,000 sq ft space in Al Habtoor City includes seven unique rooms, designed to fit your day to night agenda, including a selection of restaurants, an outdoor roof terrace, a cigar lounge and multi-functional meeting and co-working space. Here Jean-Pierre Muller guides us through the our first UAE partner club and gives us an insider's view of what Mountain Club members can expect.

1. What does the perfect day look like in Dubai for you?

A perfect day in Dubai starts with an early morning stroll along the pristine beaches, followed by a refreshing swim in the crystal-clear waters. Afterward, I’d indulge in a leisurely breakfast at one of Neera iconic venues offering all day breakfast, Belgravia. The afternoon would be spent exploring the cultural gems of Dubai, perhaps visiting the Dubai Opera or the Dubai Design District for some inspiration. As the sun sets, I’d retreat back to Neera, where I could unwind in our luxurious spaces, enjoy a curated selection of fine dining, and network with other like- minded individuals in a relaxed, exclusive environment. The evening would end with a fine selection of Cuban cigars and delicately selected whiskey to match the cigar flavors in our Peacock Lounge.

2. Tell us about Neera and what it can mean for our innovative and connected member base. We understand you have many luxury spaces on offer.

Neera is more than just a private members club; it’s a sanctuary for innovation, creativity, and connection. Designed for individuals who seek exclusivity, luxury, and a sense of community, Neera offers a collection of meticulously crafted spaces, each tailored to provide the perfect environment for work, relaxation, and socialization. Our members enjoy access to state-of-the-art meeting rooms, serene lounges, gourmet dining, and wellness partner facilities, all set within an ambiance of refined elegance. For your innovative and connected member base, Neera represents an opportunity to engage with a diverse network of forward-thinking individuals, fostering collaborations and friendships that can elevate both personal and professional pursuits. It’s a place where ideas flow freely, and where luxury and comfort meet to create unforgettable experiences.

3. What’s in the Neera pipeline for the second half of 2024? We’d love to hear about your key business plans and updates.

The second half of 2024 promises to be an exciting period for Neera, as we continue to innovate and expand our offerings. We are thrilled to announce the launch of a series of exclusive events, including high-profile speaker sessions, curated art exhibitions, and private dining experiences featuring renowned chefs from around the world. Additionally, we are enhancing our wellness program and also our meeting room facilities. We’re also in the process of expanding our international partnerships, allowing Neera members to enjoy reciprocal privileges at some of the most prestigious private clubs around the globe. As always, our focus remains on providing unparalleled service and experiences that cater to the evolving needs of our distinguished members.

4. The UAE demographic is an interesting one with a bustling expat scene. Have you faced challenges in growing the members club model there? Or alternatively what positives have you encountered in this market.

The UAE’s unique demographic presents both challenges and opportunities for the members club model. One challenge is catering to the diverse cultural backgrounds and preferences of our members, who come from all over the world. However, this diversity is also a significant advantage, as it fosters a vibrant and dynamic community within Neera. The UAE’s expat scene is thriving, and there’s a strong demand for spaces that offer not just luxury, but also a sense of belonging and connection. We’ve found that our members value the opportunity to connect with like-minded individuals, network, and share experiences in a sophisticated and secure environment. The positive response we’ve received highlights the importance of creating a club that transcends cultural boundaries while providing an exceptional level of service and exclusivity.

5. DXB is popular for Mountain Club members in transit en route to Europe. What’s your favourite Dubai hotel and restaurant that you would recommend to Mountain Club members visiting Dubai? We guess it will include a Neera recommendation!

For Mountain Club members visiting Dubai, I would highly recommend staying at the iconic Burj Al Arab, where luxury and opulence are taken to new heights. Its unparalleled service, stunning architecture, and breathtaking views make it a truly unforgettable experience. However, we also offer have partnership with a range of other hotels that also offer excellent high level service and located next to Neera for ease. As for dining, Neera’s own restaurant offers a culinary journey that blends traditional flavors with modern techniques, providing an exquisite dining experience that our members love. We have a range of 6 options, from Japanese, South American to Mediterranean. For those looking to explore beyond Neera, I would also suggest dining at Zuma, a contemporary Japanese izakaya known for its chic ambiance and innovative dishes. Both of these venues encapsulate the essence of Dubai’s vibrant culinary scene and are sure to impress even the most discerning travellers.

With your Mountain Club Global Membership, the world becomes your playground. Expand your horizons, forge new connections, and indulge in unparalleled experiences. Visit our website here for more information on how we can take you here, there and everywhere.

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