After leaving Wellington for the snow of the Southern Alps, Dave Hockly founded Data Story, a Queenstown based agency born to give marketing managers the data and expertise to get measurable growth. Dave recently finished a three part Data Driven Digital Series at Mountain Club, covering topics from conversion rate optimisation to social media strategy, including importance of understanding the customer journey. Join Dave and our host Paddy Kluts in this insightful discussion about all things data driven.